Seacrest has the Midas touch; Typo sells out pre-order inventory 

On the same date that American Idol makes its 13th season debut, host Ryan Seacrest has something else to celebrate. The company he founded, Typo, has sold out of its pre-order inventory. The $99 snap-on QWERTY keyboard for the Apple iPhone 5s and Apple iPhone 5 has received generally positive reviews. The initial pre-orders (those made before January 12th) will be shipped at the end of this month, while a new batch of inventory will arrive by the end of February. 

There still is a little matter of the lawsuit filed by BlackBerry. The Canadian OEM says that the Typo keyboard is a copy of its physical QWERTY keyboards like the one employed on the BlackBerry Q10, right down to the frets. Typo responded by saying that the suit "lacks merit." 

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"We’re excited about all of the positive feedback Typo has generated and we’re working hard to ensure that we get as many keyboards in consumers hands as soon as possible."-Laurence Hallier, CEO, Typo 

 

Meanwhile, it looks like Typo just might have some traction after all. The company claims that the product improves typing speeds by 50% on the iPhone 5s and iPhone 5. 

source: Typo via Bloomberg