A company named Brand-Finance has just released its ranking of the top
500 brands in the U.S. for 2014 based on the financial valuation of each
brand. The top four have a strong connection to mobile. Number one,
with a brand value of $104.7 billion, is Apple. The Cupertino based tech
titan is on top followed by Google, with a $69 billion value awarded to
its brand. Microsoft and Verizon are numbers three and four, with brand
values of $63 billion and $53 billion respectively.
Other prominent names in mobile include the $45 billion brand value placed on sixth place AT&T, and the $6.6 billion value of the Sprint brand, which finished number 66. At 115, Qualcomm's brand is worth $4.3 billion according to Brand-Finance, and Motorola Mobility was raked number 219 with a brand value of $2.6 billion.No surprise that the tech sector makes up a leading 23% of total brand value of $2.5 trillion in the states. Apple is the first company to exceed a $100 billion valuation of its brand.
Other prominent names in mobile include the $45 billion brand value placed on sixth place AT&T, and the $6.6 billion value of the Sprint brand, which finished number 66. At 115, Qualcomm's brand is worth $4.3 billion according to Brand-Finance, and Motorola Mobility was raked number 219 with a brand value of $2.6 billion.No surprise that the tech sector makes up a leading 23% of total brand value of $2.5 trillion in the states. Apple is the first company to exceed a $100 billion valuation of its brand.
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