Facebook to overtake Google in mobile ads in a year

Chief Executive of Opera mediaworks Mahdi
De Silva, whilst speaking with Venture beats said, If you look at the display market, they are
already number one. Facebook could be number one on
a combined basis. If it’s not next year, it might be in
2016. They are the most interesting company to watch
right now.
What’s really interesting, if you think about the
ascendancy of companies like Facebook in the space, is
a lot of people think of them as the number two behind
Google. But in fact, in the display space, they’re number
one. They are number one by a significant margin over
Google. This is something that the market really doesn’t
understand. Just because you are the hundred million
pound gorilla in search does not translate into being a
really big significant player in display. This has always
been a weakness for Google, somewhat muted by the
fact that desktop browser advertising, you know, every
interaction out there, basically starts with search.
With mobile and the preponderance of in-app interaction
versus browser interaction, Google isn’t getting the
same traffic, the same amount of traction. A few years
ago they bought AdMob, and they haven’t done a good
job preserving that value proposition as a publisher. So
they are less and less relevant in the display space,
while companies like Facebook are becoming more
relevant.

Source : Venture beats