Tuesday 28 October 2014

Last quarter proved Xiaomi is the 3rd largest smartphone manufacturer


The company sold 19 million smartphones in the third
quarter of this year, the vast majority of which were
sold in its home nation of China. In the second
quarter of the year Xiaomi managed to sell 15.1 million
smartphones, 14.6 of which were sold in China,
according to Strategy Analytics. This suggests a quarter
on quarter sales growth of 26 percent, which is very
high indeed. Rival Huawei, which was ranked third
last year, managed 16.8 million smartphone sales in
the third quarter.
Looking at Xiaomi’s longer term sales, you can see just
how sudden its rise to the top has been.
That is pretty remarkable growth spurt for a company
that was only established four years ago. The
company’s growth has mostly been led by the
explosion of the Chinese smartphone industry and
heavy local demand, but this trend is unlikely to
continue forever.
Recently, Xiaomi has been attempting to expand
beyond its core Chinese market, selling smartphones
in Singapore, Hong Kong, and most recently in India
too. Xiaomi’s Hugo Barra recently announced that the
company was expanding its data centers around the
world to better reach consumers outside of China.
Xiaomi still hasn’t released any sales or profit figures
of its own, neither yearly or quarterly, so it’s hard to
tell just how much money the company is making
from this huge growth in sales. Despite the cutthroat
pricing of its handsets, the sheer volume of customers
is sure to leave plenty of cash around for future
investments and expansion.
We will have to wait and see just how ambitious
Xiaomi is and whether the company can become an
equally well known brand outside of China over the
next few years.
Via : GforGames

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