Mozilla plans to add advertisements to the Firefox browser, the company
announced
at a recent Interactive Advertising Bureau meeting. The new
advertisements will take the form of "Directory Tiles," items on a page
when a user opens a new, empty tab, and will apparently only affect new
users of the browser rather than those who have used it for some time.
At present, the New Tab page consists of nine boxes, currently empty to
new users. Instead of being blank, Mozilla plans to add a selection of
websites and sponsored links to the page,
reports CNET,
which will be replaced by links to recent or frequently-visited
websites. Darren Herman, VP of Content Services at Mozilla, claims some
of the tiles will be from "the Mozilla ecosystem," Popular sites based
on location, and some sponsored content from chosen partners. "The
sponsored tiles will be clearly labeled as such, while still leading to
content we think users will enjoy," said Herman.
Mozilla Firefox
Though not immediate with Herman claiming it will be introduced "as soon
as we have the user experience right," the change will take place on
the desktop browser, before spreading onto Firefox for Android and
devices running
Firefox OS.
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