There have been rumors for quite a while about Google trying to make
deals with high profile eyewear makers to form partnerships for Google
Glass. We've already seen Google put out its own Glass frames.
Today, Google has announced the first big one, a deal with Luxottica
Group, which is the company that makes Oakley, Ray-Ban, Vogue eyewear
and more.
Luxottica isn't just a high profile eyewear maker, it is the
biggest eyewear manufacturer with about 12.4% of the market. Luxottica
controls both LensCrafters and Sunglass Hut, which gives Google Glass
potential for shelf space in over 5,000 retail stores. Google says about
the company: "Luxottica understands how to build, distribute and sell
great products that their clients and consumers love". Luxottica says
that it intends to put out a collection that will "combine high-end
technology with avant-garde design offering the best in style, quality,
and performance."
Of course, the announcement of the deal doesn't mean that frames
are on the way soon. Neither Google nor Luxottica has mentioned when we
should be expecting frames designed for Glass, but the likeliest
scenario is that the collection will be made available in time for the
Google Glass consumer release, or at least relatively soon afterwards.
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