It might seem strange that Apple has to negotiate a price increase with the carriers, but apparently both sides need to approve any price changes based on long term contracts dealing with subsidies. And while it might seem odd to admit that consumers have been favoring lower priced, larger screened devices and then talk about hiking prices, Apple doesn't see itself as constrained by the pricing of rivals and considers its devices to be somewhat immune from the competition because of the Apple name.
"Our
checks indicate Apple has started negotiating with carriers on a $100
iPhone 6 price increase. The initial response has been no, but there
seems to be an admission that there is no other game-changing device
this year."-Peter Misek, analyst, Jefferies
source: BusinessInsider via SeekingAlpha
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