The screen might not be the only thing larger on the Apple iPhone 6.
According to Peter Misek, an analyst who plies his trade at Jefferies,
Apple is in the midst of negotiating with carriers, a $100 price jump
for the next iPhone. The good news is that the mobile operators' initial
response has been to reject this attempt by Apple to raise the price of
its iconic smartphone.Other analysts expect the carriers to fall into line with Apple's
request. Pac Crest analyst Andy Hargreaves says that the Apple iPhone 6
could be priced at $299 with a carrier subsidy, $749 off-contract. And
if Apple does release an iPhone phablet as expected, the price of that
phone could be $100 more.
It might seem strange that Apple has to negotiate a price increase with the carriers, but apparently both sides need to approve any price changes based on long term contracts dealing with subsidies. And while it might seem odd to admit that consumers have been favoring lower priced, larger screened devices and then talk about hiking prices, Apple doesn't see itself as constrained by the pricing of rivals and considers its devices to be somewhat immune from the competition because of the Apple name.
It might seem strange that Apple has to negotiate a price increase with the carriers, but apparently both sides need to approve any price changes based on long term contracts dealing with subsidies. And while it might seem odd to admit that consumers have been favoring lower priced, larger screened devices and then talk about hiking prices, Apple doesn't see itself as constrained by the pricing of rivals and considers its devices to be somewhat immune from the competition because of the Apple name.
"Our
checks indicate Apple has started negotiating with carriers on a $100
iPhone 6 price increase. The initial response has been no, but there
seems to be an admission that there is no other game-changing device
this year."-Peter Misek, analyst, Jefferies
source: BusinessInsider via SeekingAlpha
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