Poirier apparently didn't read the documentation on the Quechua 
phone before trying to do the demo. The device is rated for the IP54 
standard, meaning that it is protected against "splattering with water".
 Poirier obviously thought that the device was fully waterproof, because
 he put it into a glass container, then proceeded to fill that container
 with water from the tap until the device was fully submerged. Not 
surprisingly, the handset was completely dead when Poirier took it out 
to finish the demo. Whoops!  
The Quechua brand is known in France for being designed for the 
outdoorsy type, popular with hikers, bikers, and other mountain folk. 
The Archos website says the device is rated at IP54 and designed to 
"withstand the most demanding outdoor conditions", which does not 
include going for a swim.  
source: Dailymotion via Android Police
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