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With the launch of the 5.5-inch iPhone, the Galaxy
Note 4 has a new and formidable opponent in its size
class. Apple announced that it sold a record 10 million
units of the new iPhones over the opening weekend,
though the 6 Plus’ share of this figure is unknown.
Samsung’s executives have taken notice, according to
an unnamed marketing official with the company cited
by the Korea Times :
The positive reaction from consumers to those two
Apple devices prompted us to launch the Note 4
earlier than previously scheduled. Samsung will be
aggressive in promoting the Note 4 as it’s true that
we are being challenged and pressured amid a
difficult situation.
Samsung has already opened pre-orders for the Note 4
in South Korea, and initial stock reportedly sold out in
a matter of hours. The device was initially scheduled
to go on sale in October, but now availability is set for
September 26. To spur sales, Samsung offers the Note 4
for just 957,000 won, 10 percent cheaper than the Note
3 and even less than the original Note from 2011.
According to a different source, Samsung’s internal
target for the Note 4 is to ship 15 million units in the
first month of availability. That’s ambitious,
considering that Samsung shipped 11 million Galaxy S5
units in about a month, and Galaxy S phones are
typically more popular than Notes.
With that said, the Note 4 is very competitive, with its
metal frame design, Quad HD screen, and powerful
specifications . That, and a strong marketing push,
could help Samsung blow past previous records, which
is exactly what the group needs right now, when share
prices are the lowest in two years.
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