Samsung will stop selling laptops in Europe due to
"market demands", according to a statement from the
company obtained by PC Advisor . As the Samsung
spokesman said: "We quickly adapt to market needs and
demands. In Europe, we will be discontinuing sales of
laptops including Chromebooks for now. This is specific
to the region – and is not necessarily reflective of
conditions in other markets."
The move follows several years' worth of declining PC
sales globally and Sony's sale of its own laptop
business. Yet it also comes after Samsung announced a
new Ativ Book laptop running Windows at CES 2014 and
a Chromebook 2 later in the year, and in spite of the fact
that Western Europe has been one of the better
performing markets for laptop sales worldwide over the
past decade. Market research firm Gartner also noted
that PC sales had recently stabilized and had projected
huge growth in Chromebook sales in the coming years,
so the timing of Samsung's exit from Europe may be
premature. Still, the company's statement leaves room
for it to resume laptop sales in the region should market
conditions change.
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