"better than bigger Sony xperia Z3 compact promoted over iphone 6

Apple has been marketing the iPhone 6 and iPhone 6
Plus as “bigger than bigger” since announcing the two
smartphones at the Flint Center last week. Sony has
taken advantage of the catchphrase by tweeting out a
new ad that promotes its upcoming Xperia Z3 Compact
as “better than bigger,” an obvious play on words and
subtle poke at Apple.
Sony advertises that the Xperia Z3 Compact features
two-day battery life, waterproofing and a 20.7-
megapixel camera, all of which the iPhone does not
offer. The smartphone has a 4.6-inch display, which is
just slightly smaller than the 4.7-inch model iPhone 6,
and is expected to launch in the United States soon.
Sony is the latest handset maker to mock the iPhone 6
and iPhone 6, which is unsurprising given the
unprecedented demand for the smartphones. Apple
received a total of 4 million pre-orders for the iPhone
6 and iPhone 6 Plus just one day after the
smartphones became available for purchase, and
demand should remain strong through the holidays.
Samsung has also been on the aggressive against the
iPhone 6 and iPhone 6 Plus since they were unveiled,
releasing at least a half-dozen ads targeting the
smartphones. In one of its latest ads, the South
Korean handset maker mocked Apple for launching the
iPhone 6 Plus because they seemingly claim to have
invented the large screen .
While these ads might generate a few additional sales
for Sony and Samsung, it is clear that both recognize
the iPhone 6 and iPhone 6 Plus as a huge threat. The
lack of a larger screen on iPhones was one reason why
many smartphone users flocked to Android, but that is
no longer a valid excuse with the new 4.7-inch and
5.5-inch screens.