Ten bucks -- that's what many on-demand music
streaming services like Rhapsody and Spotify cost per
month. But -- according to Recode -- Apple thinks
$10 is too damn high, so it's already talking to music
labels in an effort to bring Beat Music's price down
and entice users to choose it over its rivals. Back
when an Apple exec shot down rumors that the
company's sunsetting Beats Music, Recode said that
while the service will stay, there might be major
changes coming -- this cheaper pricing might be one
of them. It's now up to Cupertino to convince these
corporations (it's reportedly sussing out a new set of
rights with music labels, even as you read this) to
sign on the dotted line. Unfortunately, you won't be
seeing any of these big Beats Music upgrades until
next year, so you'll have to pony up a few more $10
bills for now.
SOURCE: Recode
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