Saturday, 4 October 2014

HTC turns profit in Q3

In the quarter ending September 30, HTC made $1.37
billion in revenue and $21 million in unaudited profit,
which isn’t much by the standards of large mobile
companies, but still above the $7.1 million forecasted
by 13 analysts polled by Reuters Thomson .
HTC made $2.17 billion in revenue and $75.5 million in
profit in Q2 2014, while in Q3 last year saw $1.55
billion in revenue and a stingy $98.6 million loss.
In other words, Q3 was down compared to last quarter,
but significantly better than the same quarter last year.
HTC’s small profit in the quarter that just ended was
thanks to cost cutting measures and improved
efficiency, as the company hinted in its previous
earnings briefing. That’s good news, but HTC needs to
swing to a profit based on good sales, rather than belt-
tightening.
Over the last three months, HTC relied on the sales of
the One (M8) , Desire 816, and One (E8) as the main
revenue sources, but now the company can look
forward to a new generation of revenue drivers, with
the new Desire 510 and Desire 820 at the mid-range, a
potential new One variant , and the Nexus 9 tablet , co-
developed with Google.
In other HTC news, shares reacted positively at the
appointing of 17-year HTC veteran David Chen as Chief
Marketing Manager , replacing Benjamin Ho, who left in
July. David Chen is also heading product development
for the company.

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