Forget those shiny iPhones and stick with BlackBerry according to Chen

BlackBerry executive chair and CEO John Chen has
written an open letter to loyal BlackBerry users
(current and former), basically pleading with them to
forget those shiny iPhones and buy a freakin'
BlackBerry phone already.
OK, that might be an exaggeration. But not by much.
"It’s tempting in a rapidly changing, rapidly growing
mobile market to change for the sake of change – to
mimic what’s trendy and match the industry-standard,
kitchen-sink approach of trying to be all things to all
people," Chen wrote in the letter published today on
BlackBerry's blog. "But there’s also something to be
said for the classic adage, if it ain’t broke don’t fix it."
In other words, please don't buy an iPhone 6 or the
lastest Android phone. Instead, try the
forthcoming BlackBerry Classic.
By "classic," BlackBerry apparently means throwback.
Specific details about the phone aren't clear yet,
though Chen says it will come with a top row of
navigation keys and a trackpad, a larger and sharper
screen, a "growing" app catalogue, and it will run on
the BlackBerry 10 operating system.
BlackBerry, of course, was a smartphone pioneer, but
saw it's market share eaten by Apple and Google. Not
too long ago, BlackBerry released the awkwardly
shaped BlackBerry Passport.
"We also recognize that a lot of you continue to hang
on to your Bold devices because they get the job done,
day in and day out – just like you," Chen wrote.
Overexposed reality star Kim Kardashian recently said
at a tech conference that she is still in love with her
discontinued BlackBerry Bold, adding that it is
her “heart and soul.” Kardashian apparently keeps
three in her room at all times and if one breaks she
immediately searches eBay for a replacement.
Perhaps that was a coincidental plug for BlackBerry
and nothing more ...
In his letter, Chen continued to blast the competition
while trumpeting the BlackBerrys of yore. "Innovation
is a word that gets used too often and carelessly.
Innovation is not about blowing up what works to
make something new – it’s about taking what works
and making it better. ... You don’t reinvent yourself
every day; you take what you learned yesterday and
sharpen it today. You drive change – often on your
terms, but sometimes not. That you keep going
regardless is what distinguishes you as a grown-up.
You’re in it for the long haul. So is BlackBerry.
Via : Enterpreneur