Samsung is especially noticing declining marketshare
in China, India, Thailand, and the Philippines. These
are markets where companies like Xiaomi, Lenovo,
and Huawei work exceptionally well, due to their low-
cost upfront pricing. So, what is this “pressure”
Samsung is feeling? On Thursday, Samsung is expected
to report a 60% loss in profits since September of last
year, mainly due to “increased competition” in China.
On top of this staggering statistic, analysts are
reporting that the mobile phone division will fall by
8.1% in the third quarter, down from 19.8% in Q1.
As a counter measure of sorts, Samsung is slashing the
prices of their current handsets by 20% in China. As
the company has spent years building up their
reputation as a premium brand, the last thing they
want is to spend more time on budget phones but that
may be the only move they have left to play. For now,
details are still scarce regarding the company’s new
budget-friendly line of smartphones but it is great to
see that they’re finally doing something about their
dwindling marketshare.
Via : Android Authority
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