Lenovo borrows from Apple in new S90 smartphone

Apple has some of the best marketing in the world, so
it should not come as any surprise that other
companies might want to emulate that to the best of
their abilities. Lenovo can now be added to that list.
The marketing initiative for Lenovo’s newest Android
powered smartphone, the S90, shares many influences
from Apple’s own marketing of the iPhone 6, as
revealed by a pair of images surfaced by Gizmobic . As
is more than evident, these marketing materials don’t
simply pull from Apple’s marketing mindset, but
blatantly copies them. Of course, the similarities don’t
end with just the marketing materials.
As one can see from the image above, as well as
below, the S90 “Sisley” smartphone also looks like an
iPhone 6 (and iPhone 6 Plus). More than that, though,
both devices — from Apple and Lenovo — feature a
metal, rounded casing, as well as a device that
measures only 6.9mm thin, and even weighs 129g.
For its part, Lenovo commented on allegations of
mimicking Apple’s products, noting that while there
are indeed similarities in the external design, it would
not have been possible for Lenovo to emulate Apple’s
hardware so soon after the iPhone 6’s launch:
“Lenovo has responded by admitting that while there
are “external similarities [...] Considering the product
design lifecycle of any smartphone – at least a year
in planning and prototyping – it’s not possible to
copy a design so quickly. “