iOS leader in mobile ad consumption, despite Android’s market lead
The latest State of Mobile Advertising coming from browser-maker Opera shows that while Android leads iOS in terms of browsing on smartphones 36% to 29% and when factoring in tablets, where Apple’s iPad is dominant the numbers are 38% for Android and 43% for Apple. Android is bringing in 32% of Opera revenues, while iOS churns in a massive 56%.
Other OSes in the score combine for a pretty low margin – BlackBerry and Windows Phone account for 2.11% and 0.49% respectively and are even behind the remnants of Symbian at 4.21%.
Opera doesn’t see Android taking the lead on mobile browsing on ad revenue this year, despite showing growing numbers on both fronts, as Apple’s lead is out of reach for now.
I feel like iOs leads in mobile ad consumption because it has a lot more companies supporting its development. It's a close competition between Android and Apple, but iOs has applications that are not available in Android's market. Famous and well-developed apps become available first for Apple than with Android, hence the massive ad consumption, but this is just my opinion. Anyway, thanks for providing that information! :)
ReplyDeleteRoy Metz @ East Coast Mobile Apps