Three things Samsung learned from Galaxy Gear version No. 1
The Korean electronics giant's first big attempt at the
wearable market has flopped. But it knows what it needs to do to get
better.
In September, the Korean consumer electronics giant unveiled the Galaxy Gear,
a smartwatch that connects to a user's smartphone or tablet to provide
alerts, take photos, make calls, and access certain apps. Samsung might
have beaten Apple to the wearables market, but the early response has
been tepid.
People want to see more information on the smartwatch
One big insight is that consumers actually want to do more on Gear
itself, rather than constantly reaching for their phones. The first
version of the device alerted people if they had an e-mail but didn't
let them read that message. A recent software update changed that,
allowing users to see who had contacted them, as well as read the first
paragraph or so of the message.
People want to talk to Gear more
People want to talk to Gear more
Rather than using the touch screen to control the smartwatch, people want to do more using voice control.
Make a replaceable band
Make a replaceable band
Gear comes with several color options for the band, but once a user has
chosen, they're stuck with their option. A big reason for that is the
camera built into the band. However, many people have asked that Samsung
make the band switchable, Bidan said. These are just a few of the things Samsung has learned from the many
studies and surveys it has done from its first attempt in wearables.
There's no guarantee it will actually implement these, but there's a
good chance. We'll see what happens with Gear 2 (and 3 and 4 and so on).
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