Motorola, until recently a Google company, held a low-key session at MWC
2014, during which it shed some light on the time it spend under the
search giant's ownership. This has been something of a question mark for
all of us in the industry, as many have been wondering whether the
creator of Android isn't giving Motorola a special treatment in terms of
access to the world's most widespread mobile OS. It certainly made some sense.
As it turns out, however, nothing like this took place. In fact,
several high-ranking Motorola execs noted that Google was neutral at
best, and never really invested in Motorola.
"Google wanted us to be successful, but never needed us to," said Steve Horowitz, Senior Vice President of Software Engineering, "I
wish we had a special relationship with the Android team but before
meetings I waited in the lobby like everyone else. We got treated like
any other OEM. Google was very careful to not give us any special
treatment."
The Moto G and Moto X were quickly brought up soon after, with the
execs providing some insight into how both came to be. Apparently, both
were a direct result of Motorola really listening to feedback, and
actively soliciting it. Now, that usually sounds like a tired corporate
line, but considering the trouble Motorola was in, we can imagine the
execs weren't exactly painting a rosy picture.
In fact, according to SVP of Supply Chain and Operations, Mark
Randal, Motorola itself deserves all the credit for what it achieved in
the past few years, as all the product innovation came from inside the
company, not outside (Google).
Speaking of the two handsets, the topic of stock Android was
brought up in turn, and we were told that Google actually had absolutely
nothing to do with Motorola's decision to go commando on Android. That
was a deliberate strategy on the part of Motorola, as the company wanted
to differentiate its products from competitors. Seems like the US-based
manufacturer really did listen:
"I
know where [our] strengths are and I feel that Android's something to
leave with the Android engineers. We're not about making useless changes," Horrowitz said. "This
strategy lets us ship Android upgrades at a much faster rate than
anyone else. For example we shipped our KitKat upgrade to the Moto X 19
days after release."
This strategy is set to continue, even after Lenovo takes full
control of the troubled US company, and there are currently no plans of
abandoning Android. According to Horowtiz, the Android team is doing a
splendid job, and there's absolutely no reason to deviate from the OS.
Back to Lenovo, Randal pointed out that Motorola stands to get access to
Lenovo's massive supply chain and hardware expertise, so it's unlikely
that Lenovo will be pushing its agenda on the software side of things.
At least for now.
"Lenovo
is good at taking the first unit and ramping production to high volumes
and shipping quickly. The other thing is their technologies. They'll
give us better access to better and newer tech," Randal said.
We wouldn't be surprised if that were true. If anything, many have
likened the Lenovo-Motorola deal to the Lenovo-IBM deal from all the way
back in 2005. Instead of just extracting anything of value and then
discarding IBM's ThinkPad division, Lenovo instead leveraged the
recognizable brand, all the while helping it with the supply chain side
of the equation. That's something of a Lenovo specialty. Seeing as the
PC market is shrinking year after year, it stands to reason that the
China-based giant will not be willing to muck this one up after getting
so far in just 2 years. Lenovo is now the fourth largest smartphone
manufacturer by volume. In the world.
source: V3
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