Since taking the rudder at BlackBerry
last year, John Chen has established himself as a confident,
outspoken leader with strict character. He is chiefly seen boasting
about BBM, plotting strategies, unveiling new phones, and arguing
with other CEOs who publicly depreciate the company with their
practices - intentionally or not. So far, his forthright delivery
hasn't failed to provoke a desired change.
Not long after he made T-Mobile amend its BB-undermining promotion, Chen once again stood up to secure his
company's image. This time, it's Good Technology's good-lookin' CEO,
Christy Wyatt, that grinds his gears. In January, the enterprise
mobility firm began to offer free-with-a-catch migration to its
software suite for BlackBerry Enterprise Server (BES) users. Now, we
might be missing some of the finer details here, but the short recap
is that, as BlackBerry's situation looked particularly bleak in the
end of 2013, those customers felt that being tied to maintenance
contracts for a "burning platform" wasn't in their best
interest. Switching to another solution, however, would pile in the
cost of early termination fees, in addition to that of the switch.
Another important reason, cited by
Wyatt at MWC 2014, is BES's inability to manage devices other than
legacy BlackBerry phones and tablets. This puzzled us quite a bit, as
it's a false claim. BES10, which adds support for Android, iOS, and
Windows Phone, was announced in early 2013, together with BB10,
related phones, and RIM's name change to BlackBerry. Furthermore, at
this year's MWC, the Canadian company introduced BES 12, which covers
old and new devices of different platforms. What we're able to deduce
so far is that Good Mobility's customers are still running BES5,
which is an older, Berries-only solution. And only their IT execs
know why they would opt for a wholly different solution over an
upgrade to BES10.
Commenting on Good's migration offer,
Mrs. Wyatt expressed good intentions towards serving customers
without libeling BlackBerry - "This isn't about 'let's kick them
when they're down'.", she said in an interview. Regardless, her
reasoning, along with Good's promotion itself, pretty much came off
as a "BlackBerry can't manage other devices, so have our
software for free!" proposal. Good's promotion page for contact
also claims that "Good provides the only secure mobility
solution for iOS, Android and Windows Phone", which is yet
another false claim, as we explained above.
Obviously, John Chen cannot let the
competition get away with such behavior. Riding high on the
announcements of its new phones and BES12, Chen seized the
opportunity, and penned a rebuttal for a blog post, titled "Good
is not Good Enough". “BlackBerry has provided
multi-platform OS management for nearly 2 years now, so let’s put
that to rest." - laconically proclaimed the CEO, before reaching
for the salt-shaker. "Good Technology may talk about 5,000
customers but with 30,000 new BES10 servers installed in the past
year alone, I’d argue that we’re the ones getting the calls from
customers.”
John Chen also took a good swing at
Good's pricing plan, which offers BES users to migrate for free - but
only until June 30, after which a timed subscription contract comes
into force. Meanwhile, BlackBerry gives its loyal customers free MDM
perpetual licenses for BES10 via its EZPass program. “We’re fully
transparent with our customers about what they get from us; our new
pricing structure is crystal clear and most importantly, unlike other
companies, when we say something is free, we mean that it’s
free.” Good sport!
sources: "Good
is not Good Enough" , "We're
not 'trying' to bury BlackBerry" - Good Technology via
BerryReview
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