Nokia's latest promotional campaign
targets the business-end of its potential user base in the UK. In
true Microsoft fashion, the company wants to give 200 UK businesses a
free 28-day trial of its signature
Lumia models from three price ranges. The point is to demonstrate how
smoothly they integrate within a Windows-based working environment.
Indeed, Windows Phone's common traits
with its Microsoft software relatives, such as SharePoint, SkyDrive,
Outlook, and Office, would allow for a quick switch. This does sound
like a compelling proposition for companies, but Nokia expects
participants to be okay with "any quotes, survey information,
and data" gained from their participation eventually being used
"for promotional purposes". While this information won't be
sold to 3rd parties, it "may be distributed to relevant
organizations" as Nokia sees fit.
Contradictions aside, Nokia's trial
pack includes three trial devices which are the Lumia 520, Lumia 625,
and Lumia 925. Each phone will come complete with its corresponding
box and charger. The trial pack will also include videos, a SIM card
cutter, three SIM Card adapter trays, three business guides, and a
personalized letter. These will all be sealed
inside a Presentation box, that will be securely packaged inside a
delivery box.
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