HTC One M8 trade-ins show Samsung, Apple users making the switch

For starters, there’s been a decent spike in users trading-in existing HTC devices since the release of the One M8, including not just the original One M7, but also the One Mini and old One X. It’s almost as if HTC users had been specifically waiting for the M8 to come around before upgrading.
Surveys conducted among users intending to upgrade to the One M8 show a lot of brand loyalty – at least among HTC fans: some 46 percent of those moving to the M8 have been trading-in older HTC models. But the One M8 also appears to be attracting a decent amount of attention from both former Apple and Samsung users: some 24 percent of respondents moving to the One M8 traded-in iPhones, and 21 percent handed-in Samsung devices.
Further breaking that down to specific models, 13 percent of M8 upgraders were doing the direct One M7 to One M8 transition, while seven percent came from the iPhone 5, and eight percent from the Galaxy S 4.
While this is just a slice of the total market action the One M8 is seeing, it tends to speak pretty highly for HTC: representing a solid amount of brand loyalty, while also poaching a nice share of users from companies generally considered to have a leg up on HTC in the smartphone game.





Source: CompareMyMobile