Samsung GS5′s display looks as good as it does

Smartphone screens in the five-inch range and offering 1080p resolutions are pretty much par for the course by now; they’ve been around for more than a year on any number of flagships, and we’re well familiar with what to expect. When it comes to adapting to changing ambient light conditions, that usually means little more than increasing or decreasing screen brightness to compensate. With the new Galaxy S5, Samsung already has a leg up on the competition with the phone’s high-contrast, wide-gamut OLED screen, but today we learn a little more about the dynamic changes that keep that display looking as nice as it does.
Rather than simply fiddling with screen brightness as ambient light changes, Samsung’s pulling off a few cool tricks. One of them you can think of as the display equivalent to those dual-tone LED flashes that attempt to match color temperature: the phone’s Adapt Display feature not only tweaks saturation and sharpness in response to environmental conditions, but can also change the picture’s tint to compensate for white balance.
We also hear about local contrast enhancement, a feature where the GS5′s screen selectively enhances contrast in bright conditions to help keep on-screen content readable. In concert, the variable brightness, contrast, and color changes all work together to keep the picture looking its best.


Source: Samsung